Genuine Handwriting is Your Choice...
When the piece needs to be unmistakably handwritten.

• If impact is the main priority
• When flexibility in volume is needed
• (adaptable from 5,000 to 1,000,000+)
• If the piece is an unusual size or shape
• When you want an unusual ink color or pen
• style (such as thick felt tip or crayon)

The Problem.
Customer Loyalty is diminishing. U.S. companies are losing valuable customers at unprecedented rates of 10% to 30% a year. More than two thirds of all customers say they take business elsewhere because they feel neglected. And rising costs and corporate downsizing make it increasingly difficult to contact customers consistently. Traditional direct mail frequently goes unopened.

The Solution.
The real power of handwriting comes from its ability to build and enhance relationships with target customers. With our loyalty marketing experience, Irresistible Ink has the expertise and resources to help you develop and implement personalization programs using handwriting to meet your relationship goals.

• Generates repeat buyers
• Reactivates inactive customers
• Significantly improves collection rates, while
• improving relationships
• Tells customers they're valued
• Improves customer relationships that
• generate loyalty and increase profits
• Improves retention - reduces attrition
• Increases customer purchase amount
• Generates new customers
• Mail produced using our Geniune
• Handwriting gets opened and gets results