Penmanship Printing is Your Choice...
When your direct marketing project is larger or more complex than our Genuine Handwriting program.

• When the quantities are high or time is short
• When there are multiple employees who have
• personal relationships with their customers
• When you want to utilize a font created in
• the sender's own handwriting
• When you want an individual's signature
• When there is a large amount of copy
• When a particular handwriting font (i.e. calligraphy)
• or style (male, female, etc.) is required

Break Through the Clutter...
Personalizing your direct marketing materials with handwriting is a proven strategy for breaking through the junk mail clutter.

How Can Irresistible Ink Help?
Irresistible Ink was founded on the principle that the power of handwriting can be leveraged to help companies and organizations improve their direct marketing results. Using our products Genuine Handwriting and Penmanship Printing as part of their personalized direct marketing programs, our clients have reported dramatically improved results.

• Collections up 100%
• Seminar attendance improved 300%
• Fundraising boosted 600%
• Cross-selling of new products to existing
• customers increased 300%
• Requested referrals up 250%
• Frequency of credit card usage increased 100%