The Power of Handwriting in Action

The key to a successful personalization program using handwritten messages is developing clear marketing objectives that address long-term goals and that take advantage of your company's strengths. That's where Irresistible Ink can put our experience in personalized marketing and ties to our parent company, Hallmark Cards to work for you.

For example, perhaps your company wants to show appreciation to your repeat customers by having handwritten thank-you cards sent from your salespeople after every sale. Or maybe your nonprofit organization wants to increase fundraising efforts, calling for a campaign of handwritten notes from your CEO to the top 10% of past donors.

Working with your marketing team, we will help you develop a customized personalization program to achieve your specific marketing objectives.

Applications

• Welcome letters to new customers
• Thank-you cards
• Customer acquisition
• Promotional offers
• Membership reactivation
• Fundraising appeals
• Renewal notices
• Customer loyalty programs
• Birthday/anniversary acknowledgments
• Congratulations
• Collection/billing letters
• Fulfillment pieces